It's the pendulum swinging too far.
Nobody gave a shit about pride month, at target etc....but when the tuck kids shit happens, the line gets crossed, the backlash happens, and then we take steps backwards.
Nobody cared about a note or a positive pride message at school, but when they show videos in a math class of women kissing etc, the backlash happens.
It's just everywhere, all the time = the news, politics, sports, entertainment......peopl e are just sick of it.
It gets pushed too far, and all the legitmate progress will reverse a bit now.