Tough guy romantics are every man's dream - who is the best and how can I kiss his ass.
On some days in the park I can listen to the younger dudes "flirting" with each other... they think life is a mix of ultimate fighter and Scarface.
It seems deeply ingrained into males to show off / brag / organize albeit the some men are immune to it. Just think of gangs like the Hell's Angels and many others.