Like Savickas.
Strongmen seem less emotionally/psychologically dependent on being "big" than BBers.
The sport is also about actually being strong vs. looking strong, and often doesn't result in looking particularly good. Very few men would want to train with aspirations of looking like Big Z or Brian Shaw for example. When you are retired there is not much payoff in training and juicing to the level of being able to overhead-press a tree trunk or tow a 747.
I've given this topic a lot of thought as you can see.