LOL... I'd rather mail my 6 bucks directly to Lee than buy a mag and be consistantly disappointed.
The problem with the mags (at least one of the problems) is that they are too loyal to their advertisers. I would pay to read a mag with real supplement reviews (that rip the crappy stuff). We need a consumer reports for the industry - say a twice a year mag to rate all by quality, price, to see if they really contain what is stated, and how much of it is in there (I know some of these companies put a pinch of the good stuff in and the rest is just cheap ingredients). If they had an article like his monthly in FLEX (non-biased) I would certainly buy it more often...
Flex mag should be smarter and give people stuff like that - info that they can't get elsewhere...
The closest we've had to that was something I got for Christmas, almost a decade ago: The 1997 Supplement Review Book, by Bill Phillips. As I later learned however, it wasn't completely objective. After singing the praises of a number of supplements, Phillips gradually started to steer the reader toward his particular brand of those supplements (EAS).
As for FLEX (or any other magazine for that matter), why bother mentioning supplements that aren't effective? I'd much rather praise the ones that do work and be done with it.
Every magazine tends to lean toward a certain brand of supplement, especially if the company funds the publication. Back in the day, the battle lines were pretty much drawn:
SUPPLEMENT COMPANY - MAGAZINE(S):Weider - FLEX, Muscle & Fitness
Twinlab - (All-Natural) Muscular Development (Fitness-Health)
Muscle Link - IronMan
ICOPRO - WBF (Bodybuilding Lifestyles) Magazine
EAS - Muscle Media (2000)
MuscleMag, MuscleTech - MuscleMag International
I do miss some of the old-school ads, especially from Muscle & Fitness. According to one ad, about 82 years from now, bodybuilders are going to be training in floating gyms, lifting rings with electormagnetic force-fields, instead of barbells and dumbbells, and consuming Weider's Sugar-Free BIG weight gainer.
The other is about Rich Gaspari and his Weider Anabolic Paks (I think that's the name of them). Apparently, he ran out and it was late. So, "because precise supplementation is something only a bodybuilder can truly appreciate", he allegedly drove all night, casing drug store after drug store, looking to find one still open that sold his favorite goodies.
AAAAAHHH!!! The good-ol' days
