My guess its just a phony contest, to try and draw attention to the gay community under the guise of a legitimate "competition."
it is a legitimate set of competitions, and has been going on since 1980
hahahaha, it always makes me laugh when gays say they don't want to be considered different and then proceed to talk about their gayness at every turn, have the Gay Games, the Gay Pride parades, the rainbow flags, and all that shit.
let's see, in New York City, we have the Italian Pride parade, the Irish Pride Parade, the Puerto Rican Pride Parade, Brazilian pride, Dominican pride, and I'm sure a few others. btw, every day is hetero pride day.