One contest does not make or break an org. it wasn't until 1964 that the IFBB was well established.
in the amateurs we have in the US the NPC, NABBA, Musclemania, INBA, NGA, and about a dozen more. you know the biggest guys are currently in the NPC, but that doesn't mean that NABBA should be ridiculed into oblivion. The AAU use to be where the big boys competed, and then IFBB amateurs was 2nd rate. Things change. That's ok.
personally, I think I'd prefer if there were no 1st tier IFBB athletes in the NOC. I want to see something new. I want to see a contest where I have no idea who's going to win.