The IFBB has an advantage over natural organizations in that they have a long history, the best bodybuilders, and are pretty much the only show in town. If they chose to go natural (tested) and the competitors looked like they did at the '90 Olympia, I don't think that would deter fans or sponsors at all. In fact, most would see it as a step in the right direction. True, the guys in the '90 Olympia were not really naturals, but instituting enough drug testing to take the look of the sport back 20 years would be a good start.