I would estimate that to have a PPV for the Olympia costs in excess of $100,000 per evening, especially if it is live. You need various trucks, various people, and you can only have a maximum show of 2 hours or so, or 3 hours, but it starts getting even more expensive. Never the less, imagine how many people, trucks, live feeds and more to make a PPV. And then of course, you need a company, of which there are 2 or 3 to agree to broadcast it. They usually received automatically 50% of whatever is being sold. Now, whereas we think the number of devoted bodybuilding fans that are willing to fork out money for the PPV is a lot, I just don't think so. I have heard reports of perhaps only 12-14 thousand people paid for the PPV, including replays. Take the amount by $20 or $30, and factor in the costs, and you find that you are losing money putting on the show.
Now, via webcast, and the company they are using is pretty good, you can get 14 hours of live feed for even the same or less amount of money. Bot shows, prejuding, finals, other speciality contests at the event, and you now have a good show. I hear they are using multiple cameras so that is even better.
The webcast can handle up to 50,000 people at one time without interrption, is what I heard.
For those who want to see it on television, they will be producing a one hour highlight show for TV. And then there is the DVD's, which you can preorder at the show or before, and get them later on.
It is a good deal, and whereas all will not be disappointed.
But better yet - get your ass to the show - and have some fun in Vegas. Meet the competitors, an expo where you can meet King Kamali at the Muscletech booth, a press conference, two good contests, and much more.