LIFT Studios Launches Muscle Phone
Bodybuilding news, gossip and NPC & IFBB contest results delivered directly to your phone, within seconds of them happening.

DENVER, Colorado, February 11, 2008 – LIFT Studios (www.liftstudios.com) announced today that it has launched Muscle Phone (www.musclephone.com), a new text messaging service for bodybuilding fans. Muscle Phone alerts subscribers of the latest industry news, gossip and NPC & IFBB contest results.

“Muscle Phone breaks new ground for bodybuilding fans and I’m excited to launch with the start of the 2008 NPC & IFBB contest season. Those who sign up for the service will receive the 2008 IFBB IRONMAN PRO results via text message immediately after they are announced,” said Isaac Hinds, Owner of LIFT Studios and Creator of Muscle Phone. “Bodybuilding fans no longer have to be glued to their computers or rely on friends for the latest NPC & IFBB contest results or industry news and gossip. Muscle Phone allows fans to be connected to the industry at all times. Strategic partnerships are being formed to connect fans to the latest industry news and gossip as part of The Muscle Phone Network,” Hinds goes on to say.

“Bodybuilding fans deserve faster and more creative ways to keep up with the latest news. Muscle Phone is a great innovation and a terrific way to ensure that you don’t miss out on any of the big stories and contest results,” said Dan Solomon creator of the popular online radio network, Pro Bodybuilding Weekly. Similarly, Ron Avidan, owner of getbig.com, the most popular bodybuilding website states, “Muscle Phone is a great way to get all of the latest news right away. Getbig.com is proud to be part of The Muscle Phone Network.” One of bodybuilding’s most respected writers and radio show host, Larry Pepe states, “The modernization of the bodybuilding, fitness and figure industry continues with Muscle Phone, the latest example of utilizing new technologies for the benefits of the fans. Being able to keep up with all the latest info by simply checking your phone is just awesome. A great idea whose time has come.”

Fans can access Muscle Phone, by texting the word MUSCLE to 64274 or visit www.musclephone.com, standard text messaging rates may apply. Currently the subscription is not available outside of the United States but plans are being made to expand globally.

About LIFT Studios
LIFT Studios provides branding, consulting, design, interactive, marketing, mobile content, photography and video services. Located in Denver, Colorado, the emphasis is on Sports, Fitness & Health-related clients. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications.

Media Contact:
Isaac Hinds
Ph: 303.908.3998
Isaac@liftstudios.com or Info@musclephone.com
www.liftstudios.com
www.musclephone.com