Ordinarily I hate these social media attentionwhores but DLB, Rob Bailey, and even old CT Fletcher don't bother me. They have accomplished something, they're passionate about training, come across as genuine which is what people connect with. It's the same reason people like Kai. You don't get the feeling that they're fake. Maybe they are but they don't seem that way and that's why have such a big fan base.
I will say I am excited to see people who love training own gyms. We need more of it.