I think both of you are getting parts of this right.
Now put them together…
In regards to the old man not sabotaging his own product, you’re right – he would never intentionally shoot for lousy ratings.
Past WWF’ers have admitted that Vince used to do things for his own amusement – i.e. The Red Rooster, Ricky Steamboat’s “dragon” Halloween costume, etc.
And he has been known to “even scores” with some people, like putting Harley Race (a mutli-x NWA champion) in a program with JYD at the biggest WM ever.
**But when it comes to business, Vince will cast aside ALL differences in the interest of making money.**
But also remember that Vince is human - he can and does make mistakes.
When you take all of this into account, there is plenty of talent that has been misused, but for a variety of reasons; not just one definite.
Likewise, there have been lots of guys who’ve made it big, again, for a variety of reasons; not just one constant.
There are lots of determining factors at work here.
And I believe Sting when he says he was afraid of what WWF might do with him, but not because I think they would intentionally use him wrong (despite what Borden says). Any company in any industry can accidentally misuse talent.
So can Vince.