I get that part. The original point was that the marketing makes sense.  But on social media, a whole lot of peopel in the fitness industy, mostly women do this "Had an awesome workout!  #totalfitnessmotivation #gome #fitnessbabeforever #glutessore..." That will be the who post, and none of it links to anything...   Is it to be cute, because they can't write sentences, or just a stupid meaningless trend.??