Industry is full of mentally ill people. Guys like Bob Chick think walking at a speed of 3.0 on the treadmill for 30 to 45 min is getting them into shape. They even have the balls to call it "cardio". They're basically burning the equivalent of a small apple. Yet people told them they have to do it to get into shape. So they do it. If they miss a day of the so called cardio, they will convince themselves they're fatter. It's the same with the super high protein intake. If they don't get in 60 to 80grams of protein 6 to 7 times a day pre-contest, they will convince themselves that they're shrinking and feel flat. lol