This is a fucking chance to clean their image up a bit.
A chance to actually get some REAL EXPOSURE from REAL media outlets.
The problem with everyone at MD and Flex and the whole bodybuilding industry is that they never look beyond thier own little fucked up world.
They never look to the future. They have the chance to, but they will squander it if not done correctly.
TA, lets put all the BS aside. First, how much exposure did the body for life guys get? Not alot. Twinlab did a contest a little bit like this a couple of years ago and I only saw the winner once or twice.
You're dreaming if you think they are gonna get exposure just by putting a natty on the cover. they did this back in the 90's when they were all natural MD, remember that? How long did it last? Not long. How many copies does a natural BB magazine sell a month compared to MD, Flex and MMI? I bet they get squashed. Dave Goodrum, I think his nickname is "the Texas Shredder" just got suspended for appearing in Ironman cause it was not a "natural" magazine. Why'd he do it? Because he knew he would get so much more exposure appearing in ironman than any natural magazine. Kids don't want to see natural guys, plain and simple. They want the biggest and the best, it never occours to them that they would have to be juiced to the gills to get there.
And if you think more poeple logged onto GB to see who won the MGB than people looked everywhere on the net to see Jay Cutler win the olympia or look for the results your totally delusional. Sit back and think about it, in a perfect world teh natural guys would be kings, but this ain't a perfect world....sorry, it's reality.