Like Blockhead said, the ads are all targeted to newbies. People who have used steroids or tried supplements over an extended period of time all know that the entire industry is one big scam. Here's my list of supplements I remember taking over the years:
1. Weider Weight Gainer and Muscle Builder when I was in HS/college. I couldn't afford Cybergenics but it was brilliantly marketed.
2. METRX shakes and bars (great for producing gains in the size of your doodie)
3. Phosphagen and other creatine products (The industry's #1 Greatest Scam)
4. Beverly Hills Nutrition Protein and a crapload of junk from Ultimate Strength Systems including Yohimbe!
5. Labrada Bars, especially the amazing but discontinued Peanut Butter and Jelly bars.
6. Enough Promax bars to feed the entire nation of Somalia.
7. Detour, One-Way, Yield, DoNotPassGo, GototheHeadoftheClass Bars
8. Ripped Fuel and other absurd products.
9. Aminos, Liver Tabs, BCAAs and other elephant pills that probably went undigested.
10. CarboForce (fond memories of Joe's World Class Gym in Nanuet, NY)
I remember when Egg Protein was rated a 4.0 perfect protein and all the companies ragged on milk and whey protein as being cheap and worthless. I remember when Milk Protein came back and egg protein lost its luster. I remember when Whey protein made a comeback and it was the new big thing (Designer Whey!!). I remember VPX or some other joke of a company selling products loaded into SYRINGES WITHOUT NEEDLES. I remember Pros telling me how they sold all the free product they got from their endorsement deals because they needed the money and had no use for the supplements. I remember being in the kitchens of 2 of this year's Top 5 Olympians and not seeing any nutritional supplements ANYWHERE. I remember being in the kitchen of a perennial Mr. Olympia contender over a two year period and never seeing a single nutritional supplement. I remember asking a former NOC winner if he used nutritional supplements and him laughing out loud at my ignorance.
It only took a smart fellow like me 15 years to realize my stupidity. Like Adonis says, "calories are calories". Wanna gain weight? Save your money and eat SNICKERS bars, drink lots of WHOLE MILK, and LIFT HEAVY. Wanna lose weight? Save your money and cut your calories in HALF, drink nothing but WATER, and do 45 Min of cardio/day.
Special "Real Simple" Ed