people on top don't like to share money or spotlight. it is inevitably their downfall because they don't adapt to change quickly enough.
PDI is currently a guerilla operation. They can adapt to changing environment much more quickly than a larger, more beaurocratic org like the IFBB. On the other hand, IFBB has the NPC understructure and is #1 in the mindset of the consumer. There will always be a #1 and a #2 in every market - -coke/pepsi, nike/reebok... so PDI will always be right there are a different alternative. wayne's experience is the wildcard - seeing as he knows the IFBB show ops inside and out, he doesn't face that barrier to entry that John Doe would have when trying to fig out how to build a show and the structure underneath it, not to mention promotions.
it's an interesting story here. Classic leader/guerilla example ala marketing 101. IFBB is safe of course, but thanks to the availability of media, perceptions held by athletes, and wayne's IFBB IQ, PDI could move from 'shasta' to 'pepsi' status by the end of 2007, providing a viable option and becoing a legit #2 contender. That is what IFBB probably fears (i would). Waking up after the 2007 and realizing they now possess 55% of the market share to PDI's 45%, instead of 90% (2006 figures). With wayne's ambitions 2007 euro plans, i am guessing we'll see more of what we did last year (guys flipflopping, organized public bashing to counter all PDI announcements.
Was it ghandi who said it? "First they ignore you. Then they mock you. Then they attack you. At that point, you've won."

Just a sat AM analysis under the influence of raisin and date oatmeal.