Well, I guess they can look in the mirror to whatever consequences may come their way....not the smartest move I've seen.
Let's not try to start a war where there is not one. BB.com is a good client of ours and their business is appreciated. Fact is that we like what they are doing with their forums and how successful they have been in building a community. That being said, they are pretty strict rule wise on their forums and that does not appear to hamper their success.
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From BB.com's rules...
2) There is no advertising allowed on the forum, and posting links to outside vendors is not allowed. This board is run and sponsored by Bodybuilding.com, but we want the truth about the products, good or bad, to be posted here so you can make a smart decision.
You are welcome to post links to the cyberstore within the site, but we do not allow discussion of other supplement store sites for obvious reasons. If you attempt to post about other stores, you may notice they are blocked out with asterisks (***). Although you are welcome to discuss any manufacturer?s products, you may not publicly display other places to purchase these products.
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Now that we have a supplement store of our own, we are in the same position as they are with our forums. This was not a deliberate act of aggression against BB.com.
Adam