I'm going to hate myself for even responding to this, but YES! A qualified MD with 30+ years of experience in dealing with the human metabolism does much more for building consumer brand confidence than a genetic freak pumped full gear. I won't even get into the rationale for this from a marketing standpoint. I'll just let the numbers do the talking. MET-Rx, while owned by Connelly was a $100+ million dollar company. The Dorian Yates approved company has never exceeded $10 million in annual sales.
In fact, NONE of the supplement companies started by former pros (Labrada, Gaspari, Dillet, etc.) has ever surpassed the revenues attained by MET-Rx. Interestingly, after Connelly sold the brand it has completely tanked.
FYI, we did extensive consumer research at many of the companies I worked with (not just MET-Rx) on the value of using pro body building males/females as product endorsers. The results were always consistent. Female body builders caused a major negative reaction across all consumer segments. Male bodybuilders were well perceived by young male teenagers and negatively perceived by most men/women in the 18-49 age range.
Hope that helps.
You're a fucking colombian tool! Your hero, Conelly, was a fvcking anesthesyologist, nothing more. He was an enterpreneuer (sp) who seize the oportunitty to explore a market that was at its begginning stage at the time, and for that precise reason the MET-RX company had a much bigger income than Dorian Yates approved. They got a fresh market, not yet blown away by a lot of bad rep like today's supp industry (see ephedrin, pro hormones, etc.).
Scott was just a big headed, moustached skinny guy who lifted weights in his free time and a
mercenary visionary who invested in a new born industry to the masses, so to speak. By the way, good job on his part to help ruin, pull the plug on a fantastic bodybuilder's carrer, Paul deMayo's. What a stand up guy Connelly was. Hey, Yemeni, time to change the worn out knee pads!
Maybe for a guy 'in the know' like you, the credibility of a guy like Scott is prefered than Dorian's. But guys like you are the minority in this bizz. How about the average joe fan, walking down the aisles of an expo, and seeing 6 times Mr.O holding a tray with free samples form products of his OWN company, and by his side, Mr. moustache/big head Connelly, fragile as a feather, speaking about 'metamyosin'....who do you think these people would be more prone too?
Come on, man, you know better than that.....