Onlyme even with the backing of the IFBB wayne wasn't saving BB. This issue is bigger than him!
for mainstream people anything bigger than the Men's Health cover boy is disgusting.The general public is just not interested in a sterioded/overly muscled people. Yes, Arnold was the exception but he made his mark in the movies not BB.
coupled with the fact the current trend in bodybuilding is for larger GH gut turns off even some of the hardcore fans.
I remember everyone saying that we needed someone that could articule a message and attract new people. They bashed coleman on this and pushed for Jay. Well I am glad to see that Jay is attracting the masses
the problem that the IFBB has is that they are rewarding people that has payed their dues (Branch, Coleman, Cutler, James....) and so the current young up and comers have to play the size game to earn some respect
and ofcourse as we all know, playing the size games means getting a bigger gut. Turning off even more fans.
The next step for the NY Pro is to host a show on a street corner while holding up a tin cup for tips.