You sell advertising on the webcast, right?
Also, you make $ on anyone why buys product because the webcast brought them to your site.
Epic sense of entitlement.

Ryan, Will, and the whole bodybuilding.com have done plenty of for-profit work, but it's absolutely true that they do some things which are not profitable but are good for the long term interests of bodybuilding. Kind of like Ron running getbig.
Bodybuilding.com is a team you want to work with. They are the kinds of people where if you are good to them, they will be damn good to you.