I don't think being drug free would bring a big audience. Just by promoting DRUG FREE would do nothing, it has to be something else they promote as well as being Drug Free to bring in the masses. Massive, ripped, Superhuman Monsters is what sells. People Have to want to be the person in the ring or on stage. Yes, there are big and ripped people that are natural, but in comparison to the same person juiced, there would be no comparison.
When baseball had fewer homeruns in I believe the early 90's, they changed baseballs so more would be hit. People want to see action.
What you think?