Rubbish if Victor won last night everyone would be wanting to spend money for next year because it would have been more open.
Who would have been wanitng to 'spend money?"
ticket buyers? I'm talking real money here. The tens of thousands of products/marketing materials with Jay's image on that. The year of signing tour securement fees, along with subsequent sales. Can you imagine the cost of licensing the new image from MD, who has a complete lock on the guy's likeness? Can you imagine just GIVING that kind of earning power away? Not in this world, my friend!
ROnnie lost in 2003 to a guy named Gunter. What company signed gunter?
LOL>.. stop thinking so small. Bodybuilding a multimillion dollar world. They don't pass around the title - and all its inherent value and potential lossses form losing saleability of said athlete - over some silly ass scoresheet. It's a contest of comparing muscle, an entertainment event. Jay is a BRAND now, not an individual. His likeness will sell product for the next 3-4 years, you know this. And the labels (wth his title) ain't gonna change. It's life. WE accepted it with ROnnie, and we will accept it with Jay eventually. Enjoy the discussion about who SHOULD have won. But the marketing and finance machine that made jay a household name in the eyes of nutrition buyers isn't going to hand that kind of power over.
You could prove me wrong, and tell me the name of the last guy to win the O that was signed by a rival firm.