Jay is the most marketable Pro Bodybuilder at the moment, that's why he's #1
Who else could step up to the plate?
I really don't see why people say Jay is so marketable. He has no strikes against him no [prison record etc] but I see no massive marketability except for the fact that he is happily married, sensible financially and pleasant.
As far as sheer marketability, IMO Gunter and Dugdale are far above him. Dugdale is a family man, good looking, articulate, beautiful wife and children, successful business owner, religious etc. Gunter defines the term charisma and friendly when you meet him, good looking, 'million dollar smile', multilingual, beautiful wife who is also a pro and featured in TV etc.
No diss on Jay here....but I just miss the marketability factor, if there even is one in pro bb