With 20 years of training under his belt,that looks OK to me.
Deadlifting early in the routine is fine, but it can tax the lower back and limit poundages on rowing movements.
The bottom line is,are you guys making gains........if not,change it up.
Progress is all that matters no matter what you are doing and no matter what others think or advise.........we are all different and will respond differently to different training protocols.