My father (68 years old) was recently telling me that back in the days of Mickey Mantle et al, if the Mick were to endorse, for instance, a certain type of breakfast cereal, there was an organization (government) that would act to ensure he was ACTUALLY eating that cereal. My father even said they would sometimes visit athlete's and celebrities homes to check that they had these products on hand.
If this is true (anyone ever hear anything like this), imagine if they tried this on bb's endorsements...
Mike