It would be interesting to listen in on one of those planning meetings at BB Com. Since buff men appeal to the gay population is there a concerted campaign planned to tap this market? Goodness knows pro bodybuilding doesn't appeal to women. That is sad but true.
i cant imagine a bunch of straight guys brain storming on how to get gay guys to watch their webcast. That would actually be really funny to watch.
Ironicly the industry is so homophobic that they would never actually hire a gay guy to help them with the marketing, which is really their loss, because they could make a lot of money and if they were clever about it still not be a "gay" sport.
They are a bunch of alpha dogs good at selling 'supplements' to unsuspecting kids and teens. Thats about it.