you guys are crazy if you think anyboyd knows who jay cutler is.. hell, i work in a suppllement shop and i always have bb'ing dvd's playing on the t.v.... yesterday i played jay cutler "new improved and beyond" all day and everybody that came in would ask "whos that beast?"(or something along those lines).. now, much more people will know who ronnie coleman is when i have the cost of redemption playing.. but still, its only a few people that even recognize ronnie. only one guy who came in recognized jay, and he said "he won the mr.olympia last year, right?"...didnt even know jays name, just that he won the olympia...