Go with the old format, just make it the same size as other mags on the shelf ( so it won't get lost.)
Do a 50% -50% first half new articles on real workouts. Use Kris from kegged muscle for your photos he has unique and beautiful shots. The second half, reprint old articles from 60's 70' and 80's, with same pics, just format the page a little different. The second half should be like the stuff over on IronAge ( a great site.)
have old school adds, if Muscle tech ( or anyone ) wants an ad, work with them to make a specific retro ad for IronMan.
Get behind Vince Taylor as an editor / monthly contributor. Get him on the staff make him a part of things, he has a loyal following.
The beef