dude even if you got the website for free $5,000 spent on Google for placement or banner advertising won't get you shit. That is a HUGE waste of money. If you are going to spend money for that you better save for 10 years and put aside at least $20,000+ to get any kind of return. Forget it. Who is your business advisor. If you decide you need help save about $30,000 and I will hook you up with mine. Plus do think entering into the Natural Food industry is going to be any easier. Holy Macrel! Honestly you are hopeless
I'm currently testing the water in terms of Google Ads which is why I put up a few along with a year of Kudzu.com which was $750.00 a year. This is my first attempt at actually spending money in online advertising as I usually use newspaper ads and the back pages of magazines.
As far as the Natural Foods market, of course its not going to be any easier however my main focus is customer retention and to tap into another source of revenue as well. Overall, I will be able to focus on my personal training business rather than updating products all the time and etc.
To answer your question, its a wholesale business with the option to drop-ship. I will still need to keep actual stock of some bodybuilding products however I've taken the advice of others as to get out of the micromanagement business.
Some may consider it a waste of money however its my choice as to what to do with it.