Ok, I don't look through BBing mags hardly at all, but I was looking at the NPC magazine I got in the mail (I guess it comes with the NPC card I had to get for my contest) and on the inside cover and the first page it says "BUILD 15 TIMES MORE MUSCLE" then the "study" showed it could be done in 6 weeks. I call BS, this ad is misleading and not true. False advertising to attract the naive newbe to BBing
Discuss!!
The ads explain where they got that figure. The placebo group has an average gain of 0.37 lb. in that 6-week span. The one, using Freak Fix, gains an average of 5.88 lb.
You could say that:
(a) The Freak Fix group gained over 5 lbs. more muscle in a 6-week span, which is quite feasible. (5.88 - 0.37 = 5.51 lbs).
or,
(b) The Freak Fix group gained over 15 TIMES more muscle, which would be technically true, also (5.88/0.37 = 15.9).
While both would be technically true (assuming this study is accurate), take a wild guess as to which one looks better in an advertisement for a new product.