Let's say they decided to have the Muscle Beach Classic in 2009. You choose the spot, it'd be near the Mecca in a time of year where it's beautiful weather and plenty of beautiful people.
They set up a stage (a tractor-trailer set would be more than adequate.)
They set up 200 chairs in the sand.
They set up free refreshments, expo booths, events, strongman competitions, all that.
During they day they have all sorts of competitions in the big area, then they set up chairs at night for the posedown.
Then they have a big beach after-party right there and at nearby clubs. Volleyball, shots, you name it. Maybe even some sort of music entertainment sprinkled throughout the day.
Imagine how many nostalgic people, beatnik beachgoers, party people, and regular fans would show up for such an event. Instead of crowding into a high school auditorium, it's held on one of the most memorable and beautiful places in american and bodybuilding history.
Somebody, put on this show in 2009.