I've been to the Pittsburgh NPC show (although it's been a few years), and it's as much of a bloated mess as the guest posers. Mannion has pretty much given up trying to get anyone from the general public to attend the shows - there's almost no publicity, I didn't even see any posters at area gyms. So the strategy seems to be to create as many competition categories as possible, and then make money off the entry fees and tickets sold to friends and relatives of the competitors (who feel obligated to go.) The evening show includes Women's bodybuilding, fitness, figure, and Men's bodybuilding in categories including teen, open, closed, novice, masters over 35, masters over 45, masters over 55, etc. He usually adds in some "entertainment" or "demonstration" segments, such as kid's gymnastics, and of course there are the dozen or so guest posers. The whole extravaganza starts around 6pm and the winner of the men's open category isn't announced until about 11:30 or midnight. If anyone has any question about why Joe Public would never go to a bodybuilding show, this evening of tedious boredom would explain it. Mannion seems to think it's a big deal that he can coerce so many bodybuilding "stars" into appearing at his little show, but the fact is that no one in Pittsburgh really gives a damn.