If Bob was Mr O then he simply wouldn't bother with spending lots of his time on websites. He is only doing it because he isn't... and never was... Mr O. If he was then he'd be as aloof as the rest of them and only doing the stuff that pays the most.
Not being unfair to the guy but he has had to pursue a different type of bodybuilding career becuase he didn't win a lot of prize money.
If his physique conquered all before it, the personality wouldn't play any part in his career. Mr Olympias are boring because they can afford to be.