Why do 'Big Name' Sponsors pass on bodybuilding?

[New Hank Wood]

Look, we all know this sport has major credibility issues!  The 'big name' sponsors such as Adidas and Nike know this, hence, they stay away in droves! Is it possible for this sport to attract 'real' money? 

Sure, it has a collective of so-called supplement companies, chipping in a dollar here and there, but where is the big money?

Pro Building markets itself as a health and fitness pursuit.  However, the mainstream public, media and sponsors have never bought this lie!

It is about time this industry started telling the truth. Look, if the industry is happy to just appeal to the fringe element of gays, retards and losers then so be it! And also, if the Pros are happy with the pathetic prize money and meaningless trophy, then so be it!

My point is, if this so-called sport is to progress from the sewer to the mainstream, it must start a massive restructuring program in order to attract the 'big money' sponsorship!

[body88]

Look, we all know this sport has major credibility issues!  The 'big name' sponsors such as Adidas and Nike know this, hence, they stay away in droves!

Is it possible for this sport to attract 'real' money? 

Sure, it has a collective of so-called supplement companies, chipping in a dollar here and there, but where is the big money?

Pro Building markets itself as a health and fitness pursuit.  However, the mainstream public, media and sponsors have never bought this lie!

It is about time this industry started telling the truth.

Look, if the industry is happy to just appeal to the fringe element of gays, retards and losers then so be it!
And also, if the Pros are happy with the pathetic prize money and meaningless trophy, then so be it!

My point is, if this so-called sport is to progress from the sewer to the mainstream, it must start a massive restructuring program in order to attract the 'big money' sponsorship!

The "sport" makes no sense for them to endorse. What are they going to push, athletic gear? You can get that anywhere, and i'm sure companies like Nike are not into the parachute pant - idiot look. The entire circus is based on abusing drugs, gay porn and drama. Not to mention pros are not realistic - ( for the average sports fan) regarding what they look like.

Also, bb takes times, and results are few and far between. Not to mention, people who have a brain might question killing themselves for a trophy. BB takes no athletic ability, superior hand eye coordination, endurance or smarts. Just look at your average world class pro, huffing and puffing all over the stage, and thinking their 1 hour of 3mph cardio is a big deal. Add the fact that most pro bb's are fucking morons and there you go.

[Meltdown]

How about Meltdown comes aboard and helps to give more prize money. Hmm... instead of complaining left and right, why not come help.  On the smaller shows, with various costs, and we have gone over this before, it is more difficult to give more prize money without sponsorships.  Hey, you need a myriad of sponsorships to increase prize money now. So instead of mocking, how about a serious discussion. Are you capable of that?

                               
Ron says I should help.Wow things have got BAD.

[New Hank Wood]

Billion dollar companies like Adidas and Nike have failed to jump on board this 'freak show' because of this very fact; Bodybuilding is a 'freak show'!

Christ, even the issue of Pros innocently wearing an Adidas or Nike product, is something that causes great angst amongst the management of these companies.

These corporations have an image to promote and protect.  The site of a bloated and drug fuelled Neanderthal sporting the latest Nike-garb, is something that sends shudders through these organisation's power base!

Bottom line, these companies are aware of the destructive and negative attention a Pro brings, when wearing a piece of their clothing!

 Yes, corporations as whole, DO NOT want to be associated with a sport that is embedded in illegality.

This sport must endeavour to lose the shackles of corruption.  It must address its 'drug tag' and not be seen as a bastion for the 'gay worshippers', dealers and inbreds.

Conservative sponsorship will forever be evasive as long as the 'powers that be' sit on their hands and continue to do 'absolutely nothing'!

[gordiano]

The "sport" makes no sense for them to endorse. What are they going to push, athletic gear? You can get that anywhere, and i'm sure companies like Nike are not into the parachute pant - idiot look. The entire circus is based on abusing drugs, gay porn and drama. Not to mention pros are not realistic - ( for the average sports fan) regarding what they look like.

Also, bb takes times, and results are few and far between. Not to mention, people who have a brain might question killing themselves for a trophy. BB takes no athletic ability, superior hand eye coordination, endurance or smarts. Just look at your average world class pro, huffing and puffing all over the stage, and thinking their 1 hour of 3mph cardio is a big deal. Add the fact that most pro bb's are fucking morons and there you go.

Great post. But don't forget the "stigma" of drugs all over this industry (rightfully so).

[Blockhead]

 What about PUMA?

 I thought they gave King like 70K for a 2 year deal. Am I wrong?

[gordiano]

What about PUMA?

 I thought they gave King like 70K for a 2 year deal. Am I wrong?

That's right. Right when the whole "guido" look took off, Shariat cashed in.

[Blockhead]

That's right. Right when the whole "guido" look took off, Shariat cashed in.

Yea. I guess he was in the right place at the right time.

 "JagerBOMBS!" "JAGERBOMBS!"

[davidpaul]

What about PUMA?

 I thought they gave King like 70K for a 2 year deal. Am I wrong?

1.4 million over two years.

[New Hank Wood]

The image problem with this sport is incredibly invasive and pervasive!

 
One just has to leaf through a bodybuilding magazine at  Borders as evidence of this! Yes, the looks on faces of the 'passers by' is priceless!

Yes, being seen reading a bodybuilding magazine in public is one of the most humiliating and embarrasssing of  experiences.

If you don't mind people thinking of you as creep, weirdo, freak or fag then continue buying and reading the magazines.   By all means read them in public, at the office or leave them on your coffee table.

Oh yeah, how many Nike and Adidas advertisements are there in magazines like MD ? Hmmmmm.

[Camel Jockey]

The image problem with this sport is incredibly invasive and pervasive!

 
One just has to leaf through a bodybuilding magazine at  Borders as evidence of this! Yes, the looks on faces of the 'passers by' is priceless!

Yes, being seen reading a bodybuilding magazine in public is one of the most humiliating and embarrasssing of  experiences.

If you don't mind people thinking of you as creep, weirdo, freak or fag then continue buying and reading the magazines.   By all means read them in public, at the office or leave them on your coffee table.

Oh yeah, how many Nike and Adidas advertisements are there in magazines like MD ? Hmmmmm.

LOL

Wouldn't be caught dead with one. 

[bigdumbbell]

The image problem with this sport is incredibly invasive and pervasive!

 
One just has to leaf through a bodybuilding magazine at  Borders as evidence of this! Yes, the looks on faces of the 'passers by' is priceless!

Yes, being seen reading a bodybuilding magazine in public is one of the most humiliating and embarrasssing of  experiences.

If you don't mind people thinking of you as creep, weirdo, freak or fag then continue buying and reading the magazines.   By all means read them in public, at the office or leave them on your coffee table.

Oh yeah, how many Nike and Adidas advertisements are there in magazines like MD ? Hmmmmm.

interesting hank. do you think the magazines want addis and nike dollars?  they get enough plenty of dough promoting the 'supplements'

[Ron]

One just has to leaf through a bodybuilding magazine at  Borders as evidence of this! Yes, the looks on faces of the 'passers by' is priceless! Yes, being seen reading a bodybuilding magazine in public is one of the most humiliating and embarrasssing of  experiences. If you don't mind people thinking of you as creep, weirdo, freak or fag then continue buying and reading the magazines.   By all means read them in public, at the office or leave them on your coffee table.

WTF are you talking about?  Most people view bodybuilding of a group of muscleheads, ie, for your limited capacity, people with bigger muscles than most. The mainstream views it as something interesting. Obviously, you just make things up now, to get some attention.  And yes, if you look at the magazine at Borders, guess what. No one will make a face. No one will care. Because the mainstream public, while not interested in professional bodybuilding, don't really care.  Most are impressed with the size of the competitors, not disgusted by them. Yes, of course, there are some of are, but most don't care.

As for your 'big name' sponsors, bodybuilding is a niche sport, for a niche audience.  It is different from training, weightlifting and so on. So like many niche sports, they dont have the 'mainstream' sponsors.

[onlyme]

Look, we all know this sport has major credibility issues!  The 'big name' sponsors such as Adidas and Nike know this, hence, they stay away in droves! Is it possible for this sport to attract 'real' money? 

Sure, it has a collective of so-called supplement companies, chipping in a dollar here and there, but where is the big money?

Pro Building markets itself as a health and fitness pursuit.  However, the mainstream public, media and sponsors have never bought this lie!

It is about time this industry started telling the truth. Look, if the industry is happy to just appeal to the fringe element of gays, retards and losers then so be it! And also, if the Pros are happy with the pathetic prize money and meaningless trophy, then so be it!

My point is, if this so-called sport is to progress from the sewer to the mainstream, it must start a massive restructuring program in order to attract the 'big money' sponsorship!

Because of people like you.  Pure and simple. 

[Tre]

As for your 'big name' sponsors, bodybuilding is a niche sport, for a niche audience.  It is different from training, weightlifting and so on. So like many niche sports, they dont have the 'mainstream' sponsors.

Bodybuilding has always been a niche activity.  It used to have mainstream corporate sponsors. 

[Heywood]

I believe people think of steroids first and foremost in 2008 when they see a bodybuilder on the newstand shelf.

I believe the general public applies a "discount factor" when viewing bodybuilders - they know about steroids and know it has a lot to do with it.   Anyone who has seen female bodybuilders has to know that those drugs are very powerful, and what they see ain't really legit.

Likewise we apply a "discount factor" when watching two guys pummeling each other in a pro wrestling match.  The general public realizes it isn't real as well.

[New Hank Wood]

Yes, back in the day when bodybuilding had 'not yet lost its dignity', mainline sponsors tended 'not to shun' the athletes.

Obviously in the sport today, it is  a different case!

Bottom line, sponsors like Adidas and Nike will not touch this sport with a 'ten foot pole'.  It is just way to sleazy and drug riddled for these 'massive and powerful corporations' to even consider!

Only when this disgusting sport decides to clean up its act, will we then see a return of these valuable sponsors.

[Beener]

I think nike just doesnt sponsor it cuz it really doesnt have ANYTHING TO DO WITH BODYBUILDING. Does nike make weightbelts? ..ok maybe they do but they're prolly shit. Nike shoes are all about running and basketball n shit, they dont make weight lifting shoes do they? iunno but i dont htink so. god people you'll find ANYTHING to talk about and make it about how "bodybuiding sucks"

go to gethealth.com if you want that faggy shit

[New Hank Wood]

Corporations like Nike and Adidas will 'not sully' there good reputations by getting involved in the grubby business that is Pro Bodybuilding!

These corporations have too much at stake!  Pro Bodybuilding with its inherent drug abuse and corruption is just way to nasty for these sporting giants; to even consider putting their good name to!

Pro Bodybuilding, unfortunately will remain a fringe sport, frequented and supported by dubious supplement companies, freak, queers, gays, losers and retards!

[candidizzle]

luke woods horsepower commercial was all over the t.v. !

[Beener]

Corporations like Nike and Adidas will 'not sully' there good reputations by getting involved in the grubby business that is Pro Bodybuilding!

These corporations have too much at stake!  Pro Bodybuilding with its inherent drug abuse and corruption is just way to nasty for these sporting giants; to even consider putting their good name to!

Pro Bodybuilding, unfortunately will remain a fringe sport, frequented and supported by dubious supplement companies, freak, queers, gays, losers and retards!

its got nothing to do with sullying an image, its got everything to do wtih the fact that nike has shit all to do with bodybuilding.

...does nike sponsor polo matches??

[body88]

its got nothing to do with sullying an image, its got everything to do wtih the fact that nike has shit all to do with bodybuilding.

...does nike sponsor polo matches??

One question - ( and im not trying to be a wise ass)... In your post above you said go to health.com for that faggy shit. Pro bb is one of the most homosexual activities on this earth.


Nike does not sponsor polo or pro bb because it wont make them any money, plain and simple. Nike could make the finest weight lifting products out there if they wanted to - ( just like there products for the major sports), but they choose not to.


Hard weight training is not gay, however bb contests are quite gay. Although it is a freak show now, it's still a glorified pageant. The backbone of the "sport" these days is based on drug abuse, gay for pay, drama and incredably insecure people. BB is nothing like it used to be.

[genrommel74]

One question - ( and im not trying to be a wise ass)... In your post above you said go to health.com for that faggy shit. Pro bb is one of the most homosexual activities on this earth.


Nike does not sponsor polo or pro bb because it wont make them any money, plain and simple. Nike could make the finest weight lifting products out there if they wanted to - ( just like there products for the major sports), but they choose not to.

agree

[New Hank Wood]

The corporations like Nike and Adidas will continue to sponsor all athletic and strength related sports.  In fact, any sport that has 'appeal' will not escape the huge marketing dollars that these companies generate!

Unfortunately, the sleaze and revulsion that is Pro Bodybuilding, will never get one cent from these massive sporting corporations.  Why?  Because 'image and perception' is everything in this world.

Translation:  Pro Bodybuilding's 'image and perception' is of gutter-filth, drug dealing, pornography and corruption.  

Hence, the Nike's and Adidas' will continue to  'run fast and far' when the words 'Pro Bodybuilding' are uttered across the board room table!

[The Coach]

Simple, because bodybuilding isn't a sport and bodybuilders are not athletes.

Companies like Adidas and Nike want mainstream athletes from mainstream sports for the most part, they're not idiots, I'd be willing to bet they wouldn't want their name smeared by giving contracts to an industry and the people involved who advocate the use of drugs. That being said, bodybuilding is not and will never be mainstream, the big wigs of the bodybuilding industry made sure of that by fucking it by allowing drug induced freaks with huge guts to compete and win. Not exactly role models for the mainstream youth!!