The posters they have had in Golds Gym have been there 20+ years. Gold's has been sued by just about everybody for just about everything. I am pretty sure they are covered. having a poster of someone in your business without actually using their name or profiting from using their likeness will basically bring nothing. I will find out the exactly tomorrow. But, I would think he has no basis for the suit. How much is he suing for and how can he prove how much if any Gold's has made from his likeness. What a piece of shit he is. Maybe they should bill him for all the free days he trained their. Nice way of showing appreciation to business that supported him all those years. Typical asshole.
"I will find out the exactly tomorrow. But, I would think he has no basis for the suit"

maybe you should have found out the curcumstances before you brand him a typical asshole. If you don't know 'the exactly' how do you know he has no basis. What is they used his image in their advertising? isn't that a good basis. Don't rememeber if it was Cutler or Dexter who sued a supplement company a about 1yr ago for using their image on their bottle.
Doesn't GOld's gym have all the posters of the Olympia winners and hall of famers? Can they ALL sue gold's gym??
There's a big difference between having pics on a wall and using it in an ad IF that's what they did.