Quote from
http://www.muscletime.com/news/latest/state-of-the-sport-of-bodybuilding/Action to Save the Sport of Bodybuilding
Here are our humble suggestions to the top people in our industry.
(1) Please act now. Do not wait any longer! Make changes no matter how hard they might appear in the beginning. Many athletes and people within the industry will be furious at the changes. However, the fans must be considered the number one priority going forward.
(2) Do not allow distended midsections on stage any longer. Make no exceptions based on degree of celebrity. If athletes are unable to control their abdominal distention, they should never place within the top ten of any IFBB pro show regardless of their size and conditioning.
(3) Emphasize symmetry and the classical bodybuilding physique. The athlete "look" includes the ability to adequately move and present their physique.
(4) Publish clear rules for what the physiques in the sport are supposed to look like and then have the courage to actually enforce your own rules without exception.
(5)
Emphasize the fans and the fans only. Do not listen to the industry "insiders" who have guided the growth of the sport in the past. Ideas like the 202 and under class only benefit the athletes and the promoters. Fan numbers will continue to dwindle in the long run due to the increasingly excessive length of the show. Additional classes like the 202 and under class simply diminishes the quality and prestige of pro championships; handing out more first place trophies is not going to increase the popularity of the sport.
(6) Keep the shows short. Fan numbers will continue to dwindle in the long run due to the increasingly excessive length of the show. The media and industry insiders should be required to sit through the entire events of one current contest weekend without taking a break and without working - just like we expect spectators of the shows to endure. Do you think anyone will acknowledge having a good time? They most likely will admit being bored especially if the competitors are out of shape.
(7) Hire a professional sports marketing agency. It would be worth the investment on real sports marketing professionals. Find legitimate market experts to examine how to make bodybuilding competition more entertaining. That is the ultimate goal. People want to be entertained. The major flaw of bodybuilding shows is the lack of entertainment. The entertainment should probably involve real sports action rather than WWE style entertainment. The current succession of bodybuilders trying to dance during posing routines is extremely tiresome to watch. For the most part, bodybuilders are not dancers but dedicated athletes. As such, athlete against athlete competition should prevail where the audience can identify with the drama of competition.......