Credit to Dave Palumbo for finding this gem and posting it on MD:
Muscle Worship Websites: How They Get Bodybuilders to Take It Offby Steve Weinstein
EDGE Editor-In-Chief
Thursday Sep 11, 2008
"On a Saturday night in May, in an old New York City office loft on a side street, an unusual mix of Chelsea boys and straight bodybuilders, along with a smattering of businessmen, drag queens and female muscle groupies, are enjoying a cocktail party.
Most of the huge men, who are in town for a major competition, move freely among the gay boys. It is the rare occasion when the men, many of them "models" for muscle-worship websites, actually get a chance to press the flesh of any of their adoring consumers.
The impresario who has brought together this motley group owns the most popular and successful company devoted to muscle worship. Ulrich (he goes by his last name, although professionally he is known as "Rich O.") is a German-American who has managed to parlay his own private obsession into a franchise of DVDs and websites where gay men ogle and--for a hefty per-minute fee-- chat with the possessors of some of the world’s most super-sized physiques.
Although gay porn companies, notably Falcon and Colt, offer man-on-man action, and other sites like BlueBlake and ManifestMen show similar fare, they can’t provide the range and poundage of manflesh. At any given time, on Ulrich’s sites, you can see film clips and still photos of dozens of bodybuilders stripping, posing, getting hard and getting off.
Watching Hummer-built men performing in front of a camera solo may not be to everyone’s taste. But tens of thousands of customers like it well enough to pay $24 and up per month to visit the Web sites, as well as many more who pay $50 or more for DVDs, and some who are willing to "tip" up to $100 for a private chat with their favorites."
Full story:
http://www.edgeboston.com/index.php?ch=news&sc=&sc3=category_link&id=80327&pg=1