As I see it, the problem we have here, isn't the current state of affairs, but rather our perception of them. We are a SUBCULTURE, and it is time that we started collectively thinking, and acting like one. Who the fuck really wants BB, to be mainstream anyway? Part of the appeal is the fact that it IS so out there. Its an incredibly self-empowering feeling, knowing that most people lack the discipline, to live such a regimented, and monotonous lifestyle. Also I would dare say that even the illegal aspect of it, also has some appeal. To be a competitive bodybuilder, you essentially have to be a criminal, and this Rogue mentality has some charm in its own right.
That being said.....if one were to REALLY try and reach out to the mainstream with BB, the only way to do it would be with a full scale reality show. When an average person sees a bodybuilder, they only see the end result, and of course walk away, with the impression, that the bodybuilder, is just a narcassitic clown. If people understood the drama/complications surrounding the lifestyle, and what it takes to make it competitively, then I think it would have a bigger following, (though probably not by much.)
M!