Strongman is big in your country, I'd figure it would be on alot, no?
Glenn Ross is recogniseable by 90% of people. Does lots of charity work on tv programmes, cameos adverts and films. He is well known.
Belfast is geographically a small city but for years had a huge amount of gyms, people were at one time very much into weight training.
Also being so close to England we receive a lot of their tv channels and vice versa so we get Britains strongest man. Glenn Ross also ran UK's strongest man a few months back.
No bigger than anywhere else i dont really think but its always shown on tv and getting much more popular with up and coming strongmen like James Fennelly and Brian Irwin