well, if he does that 'persona' to sell tickets and think this is the best way props for him...But since 'we' (usual viewers) cant drink a beer with him on some bar, what most of people think is that he is a prick SOB who needs to be punched in the mouth...
he IS good, but im sorry that he fights in a weight division he doesnt face real tough competition (hey, its just IMHO, no one needs to meltdown now

)
if he wasnt a midget with no muscular mass to speak off, maybe he could fight in the lightweight division or somewhat, fighting guys like Wanderley, Anderson Silva, lidell, rich franklin and so on...
seeying a idiot like him doing thinkgs like that just make me respect guys like Fedor even more... Hey, Rampage is known to mock and saying things out loud about his oponents, but at least he is funny and respectfull when the moment asks for it