Author Topic: Meg Whitman, Hewlett-Packard Executive, Hits the Trail... again  (Read 65280 times)

BayGBM

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #250 on: November 03, 2010, 07:53:32 AM »
Meg Whitman failed to seal the deal, analysts say
Carla Marinucci,Joe Garofoli, Chronicle Political Writers

On the triumphant June primary night when billionaire candidate Meg Whitman officially became the California Republican Party's gubernatorial nominee, the former eBay CEO confidently proclaimed that she - and fellow ex-CEO Carly Fiorina - represented Democrats' "worst nightmare."

By the time her 18-month drive ended Tuesday, the real nightmare lay in this question: How did Whitman, the consummate business saleswoman who outspent Democratic opponent Jerry Brown by a 6-1 margin, fail to make the sale?

"No matter what the cycle, California is a blue state for Democrats - and even this cycle could not mitigate the advantage Democrats hold in registration," Whitman campaign adviser Rob Stutzman said Tuesday. Democrats hold a 2.3 million-voter advantage over Republicans in the state.

Deep pockets
Whitman spent $160 million, including $142 million of her own money. To spread her campaign to every corner of California, she spent $109 million on broadcast advertising, nearly $1 million on corporate jets, and paid her political consultant Mike Murphy $90,000-a-month, according to a tally by California Watch, an investigative journalism project in Berkeley.

But political observers say there was a bigger problem: Whitman's seemingly bottomless pocketbook couldn't buy likeability or authenticity, even in a year when longtime politicians such as her opponent, Jerry Brown, were in the bull's eye.

Some Republicans said that for all her corporate credentials, Whitman did not show an understanding of the basics of political salesmanship in her quest for the job.

"You have to understand what you're selling - and understand your market," said Sacramento political consultant Patrick Dorinson. "I don't think her campaign ever humanized her. We never saw who Meg Whitman really is."

"Character matters," added Republican Robert Molnar, the former campaign manager for state Insurance Commissioner Steve Poizner, who challenged Whitman for their party's nomination for governor.

"With Meg, nobody believed anything she said. She was a person who was willing to say or do anything to win, and she was tone deaf to what she could have tapped into."

Policy flip-flops
Former GOP state chair Mike Schroeder said Whitman's policy waffles on issues from immigration to pension reform and Proposition 23, which would have suspended the state's landmark climate law, raised doubts about her credibility among the party's most loyal conservatives.

"She never consolidated her base, even on simple stuff - mostly because of the arrogance of her personality," Schroeder said. "She never called Rep. Tom McClintock," the state's conservative icon, or Poizner to seek their support, he added. "These were no-brainers."

While Whitman's team touted her leadership in online campaigning, the use of Facebook and mobile media, "no amount of money or having the latest new media tools means anything if you don't have a message," said Mindy Finn, a Washington, D.C.-based new media consultant for Republican campaigns.

"One of her problems was that she was trying to be all things to all people," Finn said. "That sends a message to some people that you lack the courage of your convictions. And that doesn't go over well in this environment when people are sick of politics as usual."

Whitman's army of consultants insulated her from voters and media for months, political insiders said, a strategy that left her vulnerable during political crises - including her hiring and firing of an undocumented immigrant maid.

"They kept her cocooned up," said Tony Quinn, a political analyst and former Republican operative in Sacramento for more than 40 years.

Her consultants "thought they didn't have to deal with the state's media, particularly its print media," Quinn added. "They thought that all that money would drown out those voices criticizing her. But it didn't. It seems that a lot of people still read newspapers after all."

Experience shortfall
Other Republicans said first-time candidate Whitman, with an admittedly "atrocious" voting record and thin record of civic involvement, could not provide California voters with what they most often demand of their top executives.

"When it comes to electing a governor, voters look for experience," said former state Sen. Jim Brulte, who backed Poizner for the job. "With the exception of Arnold Schwarzenegger and Ronald Reagan, who had almost universal name identification, we have not elected a governor in modern history - well over half a century - who has not held statewide office."

Today, he said, "history repeats itself."

Benny B

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #251 on: November 03, 2010, 07:57:54 AM »
$142 million down the drain.  :P
!

Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #252 on: November 03, 2010, 07:58:58 AM »
$142 million down the drain.  :P

Nothing compared to the 20 billion dollar hole the far left has to fill next year in deficit in the budget. 

BayGBM

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #253 on: November 03, 2010, 08:04:29 AM »
$142 million down the drain.  :P

Owned!  Her reputation won't recover.  :'(

tu_holmes

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #254 on: November 03, 2010, 09:36:21 AM »
Nothing compared to the 20 billion dollar hole the far left has to fill next year in deficit in the budget. 

Who was in office when that happened?

Look dude... You know full well that it's not at all the governor or legislature that caused that hole.


Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #255 on: November 03, 2010, 09:39:42 AM »
Who was in office when that happened?

Look dude... You know full well that it's not at all the governor or legislature that caused that hole.



Its the decades of far left legislatures and a RINO/DINO Gov for yuears and years. 

CA is the poster child for far left stupidity. 

tu_holmes

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #256 on: November 03, 2010, 09:42:08 AM »
Its the decades of far left legislatures and a RINO/DINO Gov for yuears and years. 

CA is the poster child for far left stupidity. 


Why is it when the economy was good, it wasn't a problem, but now of course, it's far left policies... Come on man. Seriously, it was great with far left policies during the .com boom and the silicon valley start, but now... yes, the policies are killing them.

They will recover... They are not getbig.


Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #257 on: November 03, 2010, 09:43:42 AM »

Why is it when the economy was good, it wasn't a problem, but now of course, it's far left policies... Come on man. Seriously, it was great with far left policies during the .com boom and the silicon valley start, but now... yes, the policies are killing them.

They will recover... They are not getbig.



Ha ha - are you kidding?  Seriously - do you even remotely know about their pension time bomb and $20 billion dollar deficit next year? 

tu_holmes

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #258 on: November 03, 2010, 10:44:05 AM »
Ha ha - are you kidding?  Seriously - do you even remotely know about their pension time bomb and $20 billion dollar deficit next year? 

I am well aware, but the "pension time bomb" as you put it is hardly a far left problem.

It's something that has always been in place and being "left" has nothing to do with it.

Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #259 on: November 03, 2010, 10:47:46 AM »
I am well aware, but the "pension time bomb" as you put it is hardly a far left problem.

It's something that has always been in place and being "left" has nothing to do with it.

Yes it does - since the left wing is the one who continually pushes for more pension benes, more govt employees, less contributions by govt employees, etc etc. 

tu_holmes

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #260 on: November 03, 2010, 10:53:23 AM »
Yes it does - since the left wing is the one who continually pushes for more pension benes, more govt employees, less contributions by govt employees, etc etc. 

Really? When was the last time the right wing decided to cut employee benefits, thereby ensuring their eventual demise in government?

Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #261 on: November 03, 2010, 10:56:37 AM »
Really? When was the last time the right wing decided to cut employee benefits, thereby ensuring their eventual demise in government?

Christie is tryng in NJ, and other states are trying more tiered programs. 

These defined benefit programs are a madoffian scheme at best and are destroying the nation.   

240 is Back

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #262 on: November 03, 2010, 11:08:32 AM »
just about any candidates of quality - who weren't just wall street job exporters trying to buy elections - would have whooped Brown and Boxer, two d-bags who don't deserve the office.

unfortunately, repubs underestimated just how popular a CEO would be... a CEO without any real likeability... a CEO without any clear plan for making change.... among independent voters.

maybe they'll learn for the next election, who knows.

BayGBM

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #263 on: November 03, 2010, 11:12:00 AM »
Meg Whitman loses California governor race despite $160 million tab

What does $160 million buy? A lot, probably. You can get an entire college at Princeton with a cool $30 mil.

Turns out that's a bargain-basement deal compared to the cost of second best in California, as Meg Whitman discovered last night.

The former eBay CEO lost the California governor's race to Democrat Jerry Brown, and she drew boos from supporters at a glum gathering in Universal City when she said she had finally conceded and her campaign was over.

"Tonight has not turned out quite as we had hoped," Whitman said, according to the Los Angeles Times. "We've come up a little short, but certainly not for lack of hard work, determination and a clear vision for making our state better."

Nor a lack of cash. Whitman had hoped that her astonishing personal fortune and sparkling corporate résumé would be enough to push her into the governor's mansion, and she shattered campaign spending records by pouring $140 million of her own money into her run for governor.

That personal sum topped the previous record of $109 million, spent by Michael Bloomberg in his run for New York City mayor in 2009.

She ran a lavish juggernaut that many state pundits said had the sophistication of a presidential race, complete with chartered jets, fund-raisers held at posh Beverly Hills hotels and a fat Rolodex of six-figure consultants.

At the GOP state convention in Santa Clara in March, Whitman bought an entire television channel at the convention's host hotel for the weekend.

During her two-year campaign, she carpet-bombed the airwaves and television stations with ads targeting women voters, Latinos, undecided Democrats and independents.

But none of it was enough to topple 72-year-old Attorney General and former Gov. Jerry Brown, who captured nearly 54% of the vote despite a tight budget and lean staff.

Brown, the state's governor from 1975 to 1983 and also a former mayor of Oakland, claimed victory at a raucous rally at the Fox Theater in that city, according to the Los Angeles Times.

"It looks like I'm going back again," Brown said. "As you know, I've got the know-how and the experience."

Brown's election Tuesday comes 28 years after his last term ended. He now has been elected to the position three times, with prior wins in 1974 and 1978, and is now both the youngest and the oldest person to be elected governor in the state's modern history.

For much of last year, Whitman appeared to be at the vanguard of political neophytes across the country set to win public office amid GOP backlash and independent voters' disappointment with President Obama's first two years.

But the 54-year-old billionaire was battered in the press after a variety of missteps, including recent rape allegations against her son, the sketchy employment status of a former housekeeper, her own spotty voting record and the increasingly vitriolic tone of her attacks on Brown.

In late October, Gawker reported that Whitman's son, Griffith Harsh, was accused of raping a classmate four years ago while he was a student at Princeton.

The rape story came as Whitman's campaign was still reeling from allegations from a former housekeeper who had said that she had worked for Whitman despite being an illegal immigrant and that Whitman had known about her undocumented status.

Whitman also received criticism after The Sacramento Bee published a report in 2009 that revealed she had not voted in 28 years and was not a registered voter until 2002.

Whitman admitted that her voting record was spotty, calling her lack of participation "inexcusable."

Brown's campaign was not without controversy. He had annoyed supporters by refusing to campaign last spring and summer in order to conserve the majority of his $35 campaign budget for the fall, when he insisted voters would be paying attention.

That annoyance grew into outrage in October when one of his aides was inadvertently recorded calling Whitman a "whore" on a voicemail machine.

Yet the verbal misfire wasn’t enough to derail Brown, and his decision to conserve his resources proved wise as Whitman's persona shifted late in the campaign from brilliant business mind to bloodless corporate titan.

Some even suggest that Whitman’s eagerness to open her wallet may have ended up costing her the election.

"She may have been a little overexposed in the summer," Kenneth Khachigian, a longtime Republican strategist, told The Washington Post. "She used the same template over and over again, and I think people started to tune out."

Read more: http://www.nydailynews.com/news/politics/2010/11/03/2010-11-03_meg_whitman_loses_california_governor_race_despite_140_million_tab_jerry_brown_w.html#ixzz14FBuKSHZ

Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #264 on: November 03, 2010, 11:13:07 AM »
just about any candidates of quality - who weren't just wall street job exporters trying to buy elections - would have whooped Brown and Boxer, two d-bags who don't deserve the office.

unfortunately, repubs underestimated just how popular a CEO would be... a CEO without any real likeability... a CEO without any clear plan for making change.... among independent voters.

maybe they'll learn for the next election, who knows.

240 - never failing to deliver on the stupid as usual. 

BayGBM

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #265 on: November 03, 2010, 03:27:56 PM »
GOP strategist: Why Whitman was weak from the start

A strategist who worked with GOP gubernatorial candidate Meg Whitman as she considered running for governor says the difficulties of her candidacy were apparent from the beginning.

Adam Mendelsohn, who served as a political consultant to Whitman from February '08 to January '09, said Wednesday he never saw a rationale for her run that voters would understand.

"If you're going to take somebody who's an outsider who has no civic experience at all.....you have to create a really compelling reason for people to vote that person into office," he said. "My personal experience with the campaign often felt like they were approaching it like a marketing project rather than a political campaign."

That approach extended to the campaign's discomfort with the political press corps, he said.

"It was always very difficult to determine what she was comfortable doing and what she was not comfortable doing," Mendelsohn said. "She and her adviser, Henry Gomez, were very, very protective of where they put her and what she was doing. I think she was so overmanaged and so overadvised, that she became intimidated by the media. I think they spent more time thinking about everything she could say wrong rather than what she could say correctly."

Whether it was naive or presumptuous, Mendelsohn said, the campaign believed it could bypass consistent communication with the reporters who were covering her campaign in favor of national media outlets and Internet communication.

"I don't see how you could think that someone can run for governor and not...consistently sit down with the journalists and media outlets that are covering you," he said. "It is as basic as running television commercials. You can't just say 'I'm not going to talk to the media.' It doesn't work. I know people want to think it works that way because of technology and everything else, but it doesn't."

He said Whitman would have benefited from day-to-day interaction with the press - that the distance "kept her from becoming a more nimble and thoughtful candidate."

"A lot of voters were aware that she was not accessible to the media," he said. "The stories about her reflected someone who had not answered a a lot of questions."

"You had a candidate who was basically saying, 'I'm not going to operate according to the traditional rules of journalism on the campaigns. I will dictate the new rules of journalism.' And it turns out that you can't do that."

Whitman's current campaign strategists weren't yet available for interviews.


Read more: http://blogs.sacbee.com/capitolalertlatest/2010/11/a-strategist-who-worked-with.html#ixzz14GFKz0YQ

Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #266 on: November 03, 2010, 03:30:42 PM »
Like Michael Savage said - her problem was that she ran as a RINO.   

She and Carly should have been all about BORDERS, LANGUAGE, CULTURE   

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #267 on: November 03, 2010, 07:54:35 PM »
You think with all that money she could buy some good advice.

I am interested to see what brown does. 

tu_holmes

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #268 on: November 03, 2010, 08:00:17 PM »
Christie is tryng in NJ, and other states are trying more tiered programs. 

These defined benefit programs are a madoffian scheme at best and are destroying the nation.   

I'm not saying I disagree, however, VERY VERY few people on either side jump up for that.

BayGBM

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #269 on: November 04, 2010, 10:48:07 AM »
Whitman, Fiorina and McMahon: Spending big, failing bigger
By Jason Horowitz, Washington Post Staff Writer

LOS ANGELES - Meg Whitman, Carly Fiorina and Linda McMahon had a lot in common.

All sharp, successful businesswomen who made millions as executives in the private sector, they identified 2010 as an apt historical moment for a Republican candidate with no political experience to break into politics. In pursuit of higher office, each committed considerable resources - more than $200 million combined - to challenge seemingly vulnerable Democrats.

Each risk taker came up far short of her goal.

Whitman, the 54-year-old former chief executive of eBay, burned through more than $140 million of her own money in a colossal loss in the California governor's race to a former governor, Attorney General Jerry Brown. Also in California, Fiorina, 56, the former Hewlett-Packard leader, spent about $7 million of her own funds in a bitter Senate loss to the incumbent, Barbara Boxer. And McMahon, 62, who with her husband built the smackdown empire called World Wrestling Entertainment in Connecticut, spent $50 million in seeking an open Senate seat, losing to Attorney General Richard Blumenthal.

The question isn't so much why three savvy businesswomen threw so much good money after bad in losing ventures to win political office. In a year when voters overwhelmingly registered their dissatisfaction with Democrats and the unemployment-riddled economy, the candidates had every reason to consider the millions a sound investment. Instead, the question is how they failed so resoundingly.

"It's in some ways like a highly underdeveloped country that suddenly strikes oil and they don't know what to do with the money and start spending it unwisely," said Ross Baker, a professor of political science at Rutgers University. Baker said that money is a threshold requirement in politics, "but above a certain amount you don't get a dividend for every extra dollar."

"And when it's your own money, you cast aside some of the restraints and keep spending, to the point where you cast aside certain other aspects of the campaign that might be deficient," he said.

Whitman was the shakiest political presence of the three, and a colossal ad campaign could not correct that. Awkward on the trail and hounded by embarrassing reports that she had failed to vote most of her adult life and that her housekeeper was an illegal immigrant, she hired expensive media consultants, including chief strategist Mike Murphy, who made hundreds of thousands of dollars of Whitman's money and financed an onslaught of on-air ads aimed at women, Latinos and other traditionally Democratic constituencies. But the millions she spent to boost her appeal seemed to have the opposite result, as her likability dropped below where it had been when she started.

Both Whitman and Fiorina waited an exceptionally long time to concede to their rivals, the former expressing pride in her campaign as she called it quits in the middle of the night, the latter waiting until a Wednesday-morning conference call to admit defeat.

"We had an exceptional campaign," Fiorina said, blaming the loss on an inability to "overcome the registration advantage" Democrats enjoy in population centers such as Los Angeles. Ultimately, she refused to "engage in a game of coulda, woulda, shouda."

But there was plenty to second-guess in Fiorina's inability to drift back to the center after her sharp tack right in the primary. In contrast to most centrist California candidates, Fiorina stuck to her opposition to abortion except in cases of rape, incest or danger to the mother's life; touted the benefits of offshore drilling; and championed gun rights.

Boxer pounced on Fiorina's positions on social issues and constantly linked the Republican to former Alaska governor Sarah Palin, who endorsed the GOP challenger.

And in a brutal economy, Boxer incessantly excoriated Fiorina's record at Hewlett-Packard of sending jobs overseas. Democrats sought to cast Whitman and Fiorina as one in the same: Silicon Valley executives who were trying to buy the election. Boxer, who had raised plenty of money in her own right, made sure California's television viewers got the message, and it clearly resonated.

"These women are trying to buy the election as if it's their birthright," chef Mark Peel, 55, said as he sat in the Tar Pit, an elegant art deco cocktail bar in West Hollywood.

Doug Kottler, a 45-year-old lawyer walking through the Grove shopping-and-entertainment plaza in Los Angeles, agreed: "What's refreshing is that the election couldn't be bought."

Kottler said he did distinguish between the two California businesswomen, although that hardly helped them. "I just looked at them and said 'Ugh' and 'Ugh,' " said Kottler, who added that he planned to vote the Democratic line the next day. "They didn't need to bring each other down. They were both in their own freefalls."

On the other side of the country, McMahon seemed to have an even stronger chance of filling Sen. Christopher J. Dodd's seat. "I am an outsider - I am not a career politician," she said in February. "What I hear over and over and over again is 'We want somebody with real-life business experience.' "

Ultimately though, Connecticut voters rejected the notion that her business experience had much to do with real life. She emphasized the "corporate skills" and not the "soap opera" quality of wrestling, but exit polls by Edison Research showed that the unsavory wrestling aura stuck. Half of voters polled said that the wrestling association weighed on their vote, and almost all of them - four out of five - said it made them unlikely to send her to Washington.

For all the obvious attention to the onstage antics, it was, to a certain extent, the real-world business experience that brought McMahon down. Just as attacks of heartless labor cuts hurt Fiorina and Whitman in California, Blumenthal pointed to her decision to send pink slips to 10 percent of World Wrestling Entertainment's workers.

For these three, good business was not necessarily good politics.

Fury

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #270 on: November 04, 2010, 10:49:56 AM »
Congrats on spending 3 weeks avoiding Ozmo's questions, Bay! Credibility = gone.

Soul Crusher

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #271 on: November 04, 2010, 10:51:09 AM »
Congrats on spending 3 weeks avoiding Ozmo's questions, Bay! Credibility = gone.

 ;D

tonymctones

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #272 on: November 04, 2010, 10:51:57 AM »
Congrats on spending 3 weeks avoiding Ozmo's questions, Bay! Credibility = gone.
he has never had any on here other than with those to nice to call him out on his hypocrisey and ignorance...

BayGBM

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #273 on: November 04, 2010, 01:14:26 PM »
The Job Jerry Should Give Meg
By Joe Mathews

Gov.-elect Jerry Brown said Wednesday that Meg Whitman called him to concede and offered to do whatever she could to help him and California. When a reporter asked Brown if he wanted her help, he made a crack about how her money could help fill the state budget.

Funny, but Brown should take her offer seriously and give her a real task.

There’s one that fits her resume, and might result in a good outcome for the state and for Whitman.

That job?

Fix the damn computers.

California’s technology systems are failing to perform basic tasks. Controller John Chiang has said that computers are so broken that he can’t adjust payroll without creating problems. And on election night, the California Secretary of State’s system crashed. This is basic stuff that needs to be fixed.

As a candidate, one of the things Whitman talked about with real passion and in real detail was building information technology and data systems for state government. Brown should put her in charge of that, immediately, with a mandate to make that work.

Does that sound crazy? The common sense political reaction would be yes. Why would Brown give power to a woman who spent more than $100 million trying to destroy him – and who could run against him and his party in the future? And wouldn’t a gig as chief technology officer be a comedown for someone like Whitman?

Maybe, but the advantages of such a move outweigh the risks, both for Whitman and for Brown. For Brown, giving Whitman this i.t. portfolio would be a way to show that he meant what he said when he called for the political parties to cooperate. He also could help the state solve a thorny governmental problem – while giving state bureaucrats who don’t like the change someone to blame (Whitman) for changes they don’t like. Plus, Brown wouldn’t have to pay her.

And for Whitman, who has no experience with public service, she would be able to use her experience and contacts in Silicon Valley (she’s not a computer geek but one of her strengths at eBay was finding and keeping the right geeks) as a way to build her government resume. Accepting such a role would show modesty (you don’t make smart remarks like “Queen Meg” about people who fix your computers; you thank them). And in the process, she would learn how state government works in great detail. It would make her a stronger candidate if she chooses to run again, and a better prepared public servant if she ever wins.

If Brown were to make the offer, it would be hard for Whitman to turn down. Someone who has spent $140 million of her own money to get into government would be obligated to accept.



Taking such a job would be an act of humility and service (something the public has never seen from Meg). If she were to do this and do it well; I would consider voting for her in the future.  :)

225for70

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Re: Ex-eBay CEO Whitman stirs up CA governor's race
« Reply #274 on: November 04, 2010, 02:13:29 PM »
Meg spent 50 dollars per vote...Crazy shit..

http://latimesblogs.latimes.com/lanow/2010/11/steve-lopez-meg-whitman-spent-50-for-each-vote-she-got-is-that-an-outrageous-extravagance/comments/page/2/


Steve Lopez: Meg Whitman spent $50 for each vote she got. Is that an outrageous extravagance?
f you want to find something to feel good about in Tuesday's election results, look to the fact that money isn't everything.

As of Oct. 16, according to the secretary of state's office, Meg Whitman spent almost $107 million on TV and radio advertising to Jerry Brown's $21 million.

She spent $11.7 million on campaign consultants to Brown's $167,000.

She spent $10.5 million on campaign literature and mailings to Brown's $2.5 million.

She spent $5.9 million on campaign worker salaries to Brown's $157,000.

She spent $2.3 million on office expenses to Brown's $132,000.

Total expenditures? Whitman spent six times as much, or $160 million -- $141 million of it her own -- to Brown's $24.8 million.

You'd think the former EBay exec would know a good deal when she sees one, but she ended up paying roughly $50 for each of her 3 million-plus votes, and got trounced.

Maybe it wasn't too bright, after all, to outspend Brown by more than six times while trying to cast herself as a cost-cutter and Brown as a big spender.

But did Whitman lose because voters were turned off by her outrageous extravagance at a time when unemployment is in double-digits? Or did she lose because she didn't have the goods on policy?

I'd say both things did her in, as did her cold-fish personality and the revelation that as a student, she had apparently skipped classes on both civics and suffrage, having gone decades without stepping inside a polling booth.

But I say Whitman would have done much better if she had explained how exactly she intended to fire 40,000 state employees while growing the economy, improving schools and slashing spending. If she'd made any of it seem even remotely realistic, she might even have won, no matter how much cash she set fire to.

Don't you think?