Die Starbucks, DIE!
The coffee chain set to unveil 'Via' Tuesday, which will sell for less than $1 a packet.
(Reuters) -- Starbucks Corp, whose chief executive is trying to fight "misperceptions about affordability" for the coffee chain's brands, will unveil Tuesday its new "Via" instant coffee that will sell for less than $1 per cup.
The company, which recently announced another round of store closures and job cuts, will begin selling Via next month. A trio of single-serve Via packets will sell for $2.95 and 12 packets will be priced at $9.95