Again, some facts for you. In 1996, the hight of the supplement industry, we used to sell to over 10,000 individual supplement shops. Most were mom/pop places that made a good living for themselves. Today there is less than 3,000 of these stores and most are struggling. The only solid players left are GNC, Vitamin Shoppe, Hi-Health & Vitamin World. And, I can tell you that these guys aren't doing what they were 10 years ago. I can also tell you that the leading gym/club chain is down significantly in supplement sales, however their memberships are up...