Yeah, I understand what you mean.
But now that they're there, maybe they could do without the seven-figure endorsement deals and knock down their prices a bit.
Or, keep the prices the same - it still wouldn't be quite as bad.
I just cringe a bit when I think that a portion of what I had to spend on a bucket of protein helped fund Ronnie's newest Bentley.
Why? If it ain't broke, don't fix it. Besides, clearance sales will mark down BSN prices in good time (that is, if BSN's wares stay on the shelves for a long-enough period of time).
Coleman's vehicles are hardly a concern of mine, when I buy a BSN product. Besides, endorsement deals are how bodybuilders get paid. People complain about how relatively little money bodybuilders make on one hand; then they holler about six/seven-figure endorsement deals that companies like BSN and MuscleTech give their athletes on the other hand.