People shouldn't be surprised that Craig wasn't well liked. He wasn't a very likeable guy.
I'm interested to know whether Bob can reveal this now, at what point did he finish writing the undercover pro articles (I'm assuming your employers could reveal that)? After a while, he began heavily denying them and they moved in style to more of a ghost written, blatant vibe. It was too Titus style, there didn't seem to be any cloak and dagger, atall. Decisions aside, he wasn't incredibly stupid and he did get a lot more vehement with his denials here, to the point where it seemed that he was regretting ever writing one.