It was a blockbuster designed to make a lot money. Same as the super-hero movies. People going into it expecting a great story, acting and character development need to get a clue.
That said, anyone who thinks the visuals in the Lord of the Rings compare needs to go back and watch that again. They don't hold a candle to what's in Avatar.
It's funny that most Getbiggers claim to be outside the sheeple and what not and yet the most active threads on here are gossip bullshit ripped from TMZ or Perez Hilton. Threads about Kim Kardashian or some other celebrity. Hell, halfway down this board is a 9 page thread about Kim Kardashian. What a bunch of hypocrites.

Edit: And look what's above this. A thread about the "mudshark" Khloe Kardashian with a picture taken right off TMZ. I expect that to run about 10 pages as well.