Boxing still attracts top athletes like Pacquiao, Mayweather, the Klitschko brothers even though it's a far cry from what it was at one point. Dana White's goal is to supplant it little by little and to attract beter athletes. Sure, there's a certain number of good athletes in UFC and free fighting in general but most of it is just street brawlers and it's still white trash. There's not been an athlete of the caliber of Ali, Hagler, Hearns, Leonard, Foreman, Frazier, etc....in UFC yet, not even close.