http://forum.bodybuilding.com/showthread.php?t=127194653
Old News: BB.com deleting negative reviews
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So yea I reviewed a few products I tried, and one was the notorious Pink Magic. Anyways, I believe I have it a semi low review, didnt curse, didnt bash, didnt flame, etc....
Well yesterday Pink Magic had a 8.5 rating. Today its 9.2.
I mean yea i understand its a business and all, and that shady sht happens everywhere we look, but this def dissapointed me. I never did buy a product due to reviews since I know most of them are fake, this strategy they are using is BS. Basically fixing reviews so a certain product is ranked high to attract uneducated buyers.
I guess a few companies weren't appreciative of people not being impressed by their shitty supplements they bought. Bob Chic; what did you know and when did you know it? This will be all over CNN any minute anyway.
Sounds more like astroturfing and bbing.com's complacency in not cracking down on "gimmick" accounts.
High ratings help the whole bbing ecosystem - including bbing.com.
So if and item has high ratings...it sells well...it has $$ to buy ads on bbing.com...gives $$ to bbing.com...no reason for bbing.com to try and curtail astroturfing...users forget past astroturf fast and/or aren't sure what to believe (gossip of possible astroturf, or the positive reviews).
This happens in FB (Farmville and the like are the biggest FB ad buyers), Google, etc...any ad-based ecosystem. If the company selling ads can help (directly, or more likely indirectly and/or unspoken) the companies buying ads, they will.
Places like Consumer Reports that have subscriptions can be more self-reliant. And because users pay, astroturf would hurt CR a lot more.
You, the consumer, get what you "pay" for: a free site might have a few shady reviews...a for-pay site will have even less.