Surely if you can't do a song on your own without "collaborating" then you suck fat donkey balls and need to die?! Case in point Kanye West. Or any of them. If all their songs only features them people would die of boredom. Imagine Elvis, Bob Marley, Eric Clapton, Even Michael Jackson or Prince needing to collaborate with Gwen Steffani just to shift enough records to justify their existence?!
Pharrell can't rap or sing, why is he a big deal?
Pharell is a excellent producer...
But, the collabs hae been going on for a while now...it's a marketing thing...I agree many rappers can't carry a album by themselves...most of the best R&B artists do a whole album by themselves...Case in point Maxwell, Chico DeBarge, Joe, etc,
I hate when you hear on the radio, a new album that just drops from a artist and they say, "Featuring Cee-lo, Rick Ross, Jay-Z, Common, Immortal Technique, Mos Deaf, Fat Joe, Lil Wayne, Drake, and Kanye West", and then you go, "ohh did y'all hear that new one with Rick Ross?"
marketing