When guys start putting their own names on shirts and calling it a brand, they dun jumped the shark. Cutler's fall is near. Too bad, seems like a good guy. Just bad advice.
His fall is not near at all, he outmassed everybody at the last O. The only way anybody is taking him down is if a) he comes in soft as shit or b) somebody (maybe heath) makes colemanesque gains.
Kai's done, Wolf's done, Branch has peaked, Victor's done, Dexter never changes, Roelly needs another 5 years without getting injured or having health problems, Rockell's too short, Freeman's too old, Evan's nowhere close, Ruhl's done

, etc, etc.
Jay knows what he's doing.